Wall-paper-advertising device



8. A. COOK WALL PAPER ADVERTISING DEVICE Filed Jan. 17 1925 J.DOE.' &co. I FOREIGN m DOMESTIC WALL PA PERS I4 14 ii 14 Iz i" ii PATTERNbio-93650 I PRICE OF PAPER PRICE OF BORDER /&

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5 rams/rm m oomzsrzc WALL PAPERS f f m I" 4 m filflilfl ll PATTERN L10.925:0 PRICE OF PAPER Pmcz OF BORDER v "73 l l I 71221 149.2. figzminf'iio/z r Patented Dec. 22, 1925.

umr sn srarss BENJAMIN A. COOK, OF FITGHBURG, MASSACHUSETTS.

WALL-PAPER-ADVERTISING DEVICE.

Application filed January To all 107mm it may concern:

Be it known that I, BENJAMIN A. CoK, a citizen of the United States,residing at Fitohburg, in the county of Worcester and State ofMassachusetts, have invented new and useful Improvements in Wall-Paper-Advertising Devices, of which the following is a specification.

Wall-paper manufacturers and wholesalers usually advertise their goodsby swatches of wall-paper bound together to form a book. The swatchesconstituting the leaves of the book are not readily separable from eachother, so that an inspection of any swatch involves the handling of theentire book, this being one objection to the present method ofadvertising wall-paper by samples. Another objection is due to the factthat swatches bearing obsolete patterns and bound in a book with thosebearing more desirable patterns, constitute dead wood and cannot bereadily separated from the more desirable patterns and replaced byothers.

My invention is embodied in an advertising device which obviates theabove-mentioned objections and enables a wall-paper swatch to besupplied in an attractive form and handled independently.

Of the accompanying drawings forming a part of this specification,

Figure 1 is a front view of a backing sheet constituting an element ofmy improved device.

Figure 2 is a front view showing the entire device.

Figure 3 is a fragmentary view, showing a portion of the back side ofthe device.

Figure 4 is an edge view.

Figure 5 is an enlarged section on line 5-5 of Figure 2.

The same reference characters indicate the same parts in all of thefigures.

In the drawings, 12 designates a relatively stiff rectangular backingsheet of material, such as cardboard. The front side of the sheet isdistinguished from the back side by indicia, such as printed lines 13,giving the marginal portion of the front side of the sheet the effect ofa frame.

Within said marginal portion, two spaced apart oblique slits 14 are cutthrough the material of the sheet.

15 designates a rectangular swatch of wallpaper of smaller area than thebacking sheet, and preferably so proportioned that it may 17, 1925.Serial No. 3,084.

be surrounded by the inner line 13 of the frame indicia.

Two corner portions 15 of the swatch are inserted from the outer side ofthe backing sheetin the slits 14, and are superimposed on the inner sideof the backing sheet and cemented thereto by any suitable adhesive. Theadhesive contacts only with the back side of the backing sheet, and withthe corner port-ions 15 so that the front side of the backing sheet isnot warped by the adhesive. The swatch is thus adequately secured to thebacking sheet by means entirely invisible from the front, the bearing ofedge portions of the swatch on the ends of the slits 14 cooperating withthe joints formed by the adhesive, in preventing edgewise displacementof the swatch.

The major portion of the swatch, which includes the entire areaexcepting the corner portions 15, is exposed on, but not secured to, thefront side of the backing sheet, so that there is no evidence on thefront side of the backing sheet. and on the major portion of the swatch,of the adhesive which secures the swatch to the backing sheet, the frontsides of the backing sheet, and of the exposed portion of the swatch,presenting a smooth undistorted appearance.

The swatch may be swung outward, as indicated by Figure 2, to permit theinspection of its back side, which is usually dosirable.

The exposed marginal or frame-like portion of the front side of thebacking sheet may bear printed advertising and other indicia, as shownby Figures 1 and 2.

It will be seen that the backing sheet and the swatch constitute adisplay or advertising unit of attractive form, and adapted to beassembled loosely and separably with other units, each of which may beremoved from the others. and handled and inspected independently. Aplurality of the units may be enclosed and shipped in a carton.

I claim:

A wall paper-advertising device, comprising a relatively stiff backingsheet, having two spaced apart oblique slits relatively near one of itsedges, and a wall paper swatch of smaller area than the backing sheetand inserted at two corner portions in said slits. the inserted portionsbeing superimposed on, and cemented to, the back side of the sheet, sothat the swatch is adequately secured to 10 the sheet, and its majorportion is exposed at the backing sheet, the backing sheets and 10 thefront side of the sheet Without evidence swatch constituting a displayunit which 0f the. presence of an adhesive on either the may beassembled lcosely with other like ma-3'61 portion of the swatch, or thefront units, in a receptacle for transportation, and

side of the sheet the exposed portion 'O'f'th'e handled and inspectedindependently of each swatch being free rtre'm attachment to the other.

backing sheet, so that it may be displaced to In testimony whereof Ihave affiz ced my permit inspection of itsback'si de, and 'sursignature.

' rounded by a framelike marginal portion of BENJAMIN A; COOK.

